2011 Green Brands, Global Insights Forum

You’re invited to the 2011 Green Brands, Global Insights Luncheon.

Please join your friends at Cohn & Wolfe, Esty Environmental Partners, Landor Associates, and Penn Schoen Berland for the unveiling of this year's Green Brands Survey findings, covering more than 9,000 respondents in eight countries.
 
In addition to a panel discussion moderated by Marc Gunther of FORTUNE magazine, you're invited to stay for a breakout session led by members of the partner companies. During that time, you will have the opportunity to take a deep dive into what attributes, actions, and messaging help take a brand to the top of the green brands list. At the end of the session, we’ll identify the steps your brand can take to make the list.

Among the areas examined are:

• The differing communication approaches between inherently green and newer green brands
• Brand attributes that help drive green in corporate brands
• Operational strategy of the top ten green brands
• How industry impacts perceptions
• Communication strategies that reinforce green perception and reality

For more information on the Green Brands Survey, please click here. To join us virtually, click here.